These case studies show how I clarify complex products, build scalable systems, and guide decisions across AI workflows, 0→1 experiences, accessibility, and experimentation.
Read the full case study
Content Design handed finalized strings to Engineering for manual implementation. I designed and piloted a human-in-the-loop workflow that let content designers add strings directly to code while Engineering retained technical review, cutting implementation time 91% with zero post-launch corrections.
Read the full case study
As our team prepared to inherit Autofill, a global product and critical revenue driver, much of its history lived as institutional knowledge. I led a cross-functional audit that synthesized research, performance data, competitive analysis, and cross-platform gaps into five strategic opportunities and a shared source of truth for product prioritization.
Read the full case study
People who left Meta’s in-app browser couldn’t easily re-engage with what they had been exploring or pick up where they left off. In collaboration with Product and Design, I defined the design principles, naming, value proposition, and first-use experience for a 0→1 Tabs product that secured roadmap investment, launched in Facebook’s in-app browser, and beat its engagement goal by 46%.
Read the full case study
With the browser prioritized for European Accessibility Act readiness, the team needed a reliable baseline across a complex consumer-product ecosystem. I identified priority flows, partnered with Product Design and Engineering to document reproducible test paths, and delivered the scope and instructions vendors used to assess and triage them. That approach became a repeatable model across products.
Read the full case study
Research showed that people prioritized clear signals of value, trust, control, and security when deciding whether to save payment information. As the team explored ways to improve plateauing adoption, I restructured the experience around those needs, reducing the full disclosure 46% and creating a reusable baseline that preserved legal and privacy requirements.
Read the full case study
The browser team tested dozens of ways to create value after someone clicked an ad. I drove content strategy across those experiments, using mixed results to distinguish engagement from durable product value and help shape a unified agentic browser concept now in development.
Additional selected work samples are coming soon.