CONTENT DESIGN · CONTENT STRATEGY · AI SYSTEMS · PRODUCT SYSTEMS

I design the human layer of complex systems and information.

Working at the intersection of language, products, and people, I create the flows, decision points, and experiences that help audiences, teams, and technologies communicate what matters and understand why.

Confusion is expensive.

For people. For products. For teams. For businesses.

I design for understanding.

Featured case studies

Selected work showing how I turn complex product problems into clearer systems, decisions, and experiences.

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AI Workflows

Redesigning how UX content moves into code.

A human-in-the-loop workflow that cut implementation from five weeks to three days while preserving engineering review and source-of-truth checks.

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Product Strategy

Turning a complex product ecosystem into a clear strategy.

I synthesized user research, competitive analysis, and the Autofill ecosystem into five strategic themes and 15 recommendations that influenced ~85% of planned H1 priorities.

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0→1 Product Launch

A 0→1 product for picking up where you left off while browsing.

I helped define the product model, language, and first-use experience for Tabs, which launched on Facebook Android and beat its engagement goal by 46%.

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Accessibility Operating Model

Making accessibility proactive instead of reactive.

I helped turn accessibility risk into a measurable operating model for identifying, prioritizing, and addressing barriers across a complex product ecosystem.

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Content Design

Optimizing content around real user needs.

I translated research about value, trust, control, and security into clearer Autofill content, reducing disclosure copy by 46% while preserving required information.

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Product Evolution

Using experimentation to shape the browser’s next evolution.

I tested new ways to create value after a click, using mixed results to distinguish engagement from durable product value and inform the browser’s evolution.

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What I bring to complex product teams

Deep content design expertise

Clear product experiences grounded in what people need to understand, decide, and do.

Strategic product thinking

Evidence, principles, and priorities that connect user needs to product direction.

Product language systems

Reusable language and interaction logic that keep experiences coherent at scale.

AI and systems architecture

Human-centered structures and workflows for AI-enabled products and teams.

Governance that scales

Standards and operating systems that make quality repeatable.

Cross-functional leadership

Shared context and steady influence that move complex work forward.

About

I help complex products explain themselves.

The more complicated the product, the more its words matter.

I uncover the context behind complex experiences and information, connect teams around a shared understanding, and design clearer paths to better outcomes.

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