https://www.sarahehaas.com/portfolio daily 0.75 2021-08-23 https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/6122e8afaae13c19f15bf93c/6122e8c627346f5ac5827c1b/1629681086101/AdsManager_InproductLink_AboutReachingNewAudiences.jpg PORTFOLIO - Ads Manager in-product linking strategy In-product user flow to display help content I created. View the article here. https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/6122e8afaae13c19f15bf93c/6122e96828271e5ea9d7b300/1629681205799/AdsManager_InproductLinks_LaLaas.jpg PORTFOLIO - Ads Manager in-product linking strategy In-product user flow to display help content I created. View the article here. https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/6122e8afaae13c19f15bf93c/6122e96f2c6b88112c9b4be2/1629681257166/AdsManager_InproductLinks%2BPotentialReach.jpg PORTFOLIO - Ads Manager in-product linking strategy In-product user flow to display help content I created. View the article here. https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/6122e8afaae13c19f15bf93c/6122e9829c7893588deb27b8/1629677956820/CommerceManager_InproductLinks_AboutChargebacks.jpg PORTFOLIO https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/6122e8afaae13c19f15bf93c/6122e98729068f549b5e2dc7/1629677962518/InsightsManager_InproductLinks_PotentialReach.jpg PORTFOLIO https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/t/6122f3c5a717487bc764b96e/1629680584037/ PORTFOLIO - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/5a7b3eabc8302558b8adc240/5a7b3ec10852297925d1f8b7/1518026734700/DriveMode.jpg PORTFOLIO - AT&T DRIVEMODE An AT&T application to curb distracted driving. It has 10 million downloads from the Google Play Store. I wrote copy for the full app experience, including splash page, functions and FAQ documentation. https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/5a7b3eabc8302558b8adc240/5a7b3ecb71c10b8aa3cab755/1518026742727/NoConnectivityCopyUpdates.JPG PORTFOLIO - NO CONNECTION SCREENS - DEVICE HELP APP An AT&T application to help users self-diagnose issues and learn more about how to use their devices. I wrote copy for the full app experience. This sample flow highlights the NO CONNECTION screens (more than 30 variations in all). I included before/after examples to demonstrate the nuanced changes I make that have a real impact on the user experience. https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/5a7b3eabc8302558b8adc240/5a7b3ed04192028e2317a331/1518026859904/ConnectionCopyChanges_ZTEBladeSpark.jpg PORTFOLIO - DEVICE HELP - ONLINE PORTAL The online version of Device Help. With more than 18 million unique views annually, this is content appears as an interactive flow on the att.com/devicehowto portal page. I took original copy (first screen), and revised it for increased clarity and readability (working around design and legal restrictions.) https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/5a7b3eabc8302558b8adc240/5a7b3ed6f9619af057fd5797/1518027151559/NavFTUE.JPG PORTFOLIO - APP PROMO SCREENS - AT&T NAVIGATOR AT&T Navigator is a paid navigation app (at $10 a month) available on mobile devices. I wrote device agnostic headlines and subhead copy that highlighted the value-add and features, while also incorporating legal copy and design requirements. (The app pulled in $80 million the year I supported it.)   https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/5a7b3eabc8302558b8adc240/5a7b3f09e2c483ccb4267341/1518551701168/VideoScreen.JPG PORTFOLIO - VIDEO TUTORIALS - DEVICE HELP Available online and on the mobile app version of Device Help, video tutorials are short guides to help users understand how to use their device features. I write and edit scripts, and work with partners and outside vendors to produce the video content. View sample tutorial script: "Learn & Customize the Home Screen" View published video: "Learn & Customize the Home Screen" https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/5a7b3eabc8302558b8adc240/5a7cf19c8165f5831f6c0f34/1628714511613/COPY2.png PORTFOLIO - GUIDE ME - DEVICE HELP APP An interactive feature within the AT&T Device Help app that walks a user step-by-step through how to make a change while actually allowing the user to make the change in real-time. I edited the copy and collaborated with the design team to revise the design. https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/5a7b3eabc8302558b8adc240/5a7cf39a24a6949ae9dcf88f/1518493482174/Capture.PNG PORTFOLIO - DASHBOARD REDESIGN - DEVICE HELP APP I worked in close collaboration with the design team to update the original dashboard (homescreen) experience, then to fully redesign it. I wrote the copy for the full redesign, and contributed to the design changes. I also worked closely with product managers, developers and designers to restructure the taxonomy and information architecture. https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/5a7b3eabc8302558b8adc240/5a81cdd553450a59e2dbfc69/1518456639592/copyrevisions.PNG PORTFOLIO - BACKUP AND STORAGE - AT&T DEVICE HELP An AT&T application to help users self-diagnose issues and learn more about how to use their devices. I edited the copy and iterated on the the information presented (e.g., percentage number vs. metric number, et al.) for this and similiar screens. This sample demonstrates the evolution of UX copy and UI changes. https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/5a7b3eabc8302558b8adc240/6122e17d4e378f461a1bb7e7/1629680039063/image-asset.jpg PORTFOLIO - DEVICE HELP'S 'GUIDE ME' INTERACTIVE TUTORIALS Along with step-by-step tutorials that help the user make sense of their phone features, the Device Help app also offers a unique interactive feature called GUIDE ME. I work closely with developers and the design team to craft the steps required to successfully complete a particular task. https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/t/6122f31095eeb26b404deaa2/1629680403104/ PORTFOLIO - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/t/5a7b8344085229a191eef6d0/1629681544004/print.PNG PORTFOLIO - PRINT https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/t/5a81d54008522963d441d4fd/1629681544010/2018-02-03+08-08_page_14.jpg PORTFOLIO https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/t/5a833c7b0d9297dbdb8240f8/1629681543959/mOVIES.JPG PORTFOLIO https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/t/5a81d88771c10bafc7fefa15/1629681544018/MF_Once.jpg PORTFOLIO https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/t/5a81f06eec212d446d43d6cc/1629681544026/SVR_TwinPeaks.jpg PORTFOLIO https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/t/5a8207a053450ad7794bb695/1629681543952/PI+again.jpg PORTFOLIO https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/t/5a7b825c8165f51340447204/1629681543974/headlines_.PNG PORTFOLIO - HEADLINES https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/t/5a81ef300d9297e67f21584c/1629681544014/Picture17.jpg PORTFOLIO https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/t/5a7b816e0d9297d743d12ff7/1629681543947/onlinebanner2.PNG PORTFOLIO - ONLINE https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/5a7796a48165f51a34499bc2/5a7796a553450ac90979e9fe/1629681543978/MSN_headline.jpg PORTFOLIO - MSN HOMEPAGE https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/5a7796a48165f51a34499bc2/5a7796b3085229a6167f5b76/1629681543984/Picture11.jpg PORTFOLIO - MSN TRAVEL https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/5a7796a48165f51a34499bc2/5a779700652dea12df2f23aa/1629681543994/Online_editorial_headlineMSNVideo_BigDebate2.JPG PORTFOLIO - MSN ORIGINALS - "The Big Debate" https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/5a7796a48165f51a34499bc2/5a77d856e4966bf9ce8e68fa/1629681543997/Email_newsletter_MSNentertainment_weekly.JPG PORTFOLIO - MSN ENTERTAINMENT - Newsletter https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/t/5a7c8a89f9619a607fc46dbf/1629681544029/Picture5.png PORTFOLIO https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/t/5a81db5de2c483e45f8867f5/1629681544022/SVR_FallCityRobbery.jpg PORTFOLIO https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/t/5a82076f085229d905cc337c/1629681543956/EJ1.JPG PORTFOLIO https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/t/5a833d1fc83025ee6a16bfba/1629681543963/MSN_BillShatner1.jpg PORTFOLIO https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/t/5a833c260d9297dbdb822441/1629681543968/Online_editorial_article_Yarn.JPG PORTFOLIO https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/t/5a7b87159140b746678d8632/1518551559396/girl2.PNG PORTFOLIO https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/t/5a7b877ee2c4839694f43c8b/1518045146105/psoter.PNG PORTFOLIO - POSTER ART https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/t/5a7a56484192028e23ea22fd/1518045139171/line.JPG PORTFOLIO - POSTER ART https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/t/5a7c8aa224a6948120b60b5c/1518111394796/ PORTFOLIO https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/t/5a7b870671c10b59adc7839d/1518044940960/gosspi.PNG PORTFOLIO https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/5a77aaeb8165f51a344d2a21/5a77aaecc830259c53e800a9/1517792159812/Reckless.jpg PORTFOLIO - "Reckless" by Craig Lucas https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/5a77aaeb8165f51a344d2a21/5a77aaec419202f8d9793231/1517792127699/Queerspawn.jpg PORTFOLIO - "queerSpawn" by Mallery Avidon https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/5a77aaeb8165f51a344d2a21/5a77aaecf9619a31bd5c6d8f/1517792198592/Truth%26Consequences.jpg PORTFOLIO - "Truth & Consequences" - A festival of original works https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/t/6122f277fd1b0e2d17eac009/1629680251685/ PORTFOLIO - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/t/6122f1dca717487bc764936a/1518111338564/Picture5.png PORTFOLIO https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/t/5a7b8b684192025d4f66b94b/1518046057081/line.JPG PORTFOLIO https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/t/5a77c85a419202f8d97ee857/1517801072665/AppCenter_headlines.jpg PORTFOLIO https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/t/5a77c926c830259c53ede4d7/1517801055759/AppCenter_headlines2.jpg PORTFOLIO https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/5a77ce1553450ac909844043/5a77ce15085229a61689abce/1517801165251/FA_headline2.jpg PORTFOLIO https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/5a77ce1553450ac909844043/5a77ce15e4966bf9ce8c8362/1517801163688/FA_headline3.jpg PORTFOLIO https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/5a77ce1553450ac909844043/5a77ce16e2c4831a61d0442f/1517801161670/HeadlineMErch2.png PORTFOLIO https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/5a77ce1553450ac909844043/5a77ce15652dea12df395f78/1517801154645/Headline_Merch2013-07-10-14-20-36.png PORTFOLIO https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/5a77ce1553450ac909844043/5a77ce17ec212dda585c4457/1517801159118/HeadlineMERch3.png PORTFOLIO https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/t/5a7c8ab941920203c730187c/1518111418407/ PORTFOLIO https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/t/5a7b8ba40d9297811fd2cab0/1518046117546/ PORTFOLIO https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/t/5a77d5bf652dea12df3ad273/1517802954829/2018-02-03+08-08_page_18.jpg PORTFOLIO https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/t/5a77cfa3e2c4831a61d08ee8/1517801381013/Online_editorial_headlineMSNVideo_BigDebate2.JPG PORTFOLIO https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/t/5a77cf6f71c10bcbfb9ee339/1517802841999/scan0017.jpg PORTFOLIO https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/t/5a77cf860d929789ff2e41b4/1517802870913/2018-02-03+08-08_page_19+%281%29.jpg PORTFOLIO https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/t/5a77cf90c830259c53ef1440/1629675497716/Capture.JPG PORTFOLIO https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/t/5a7c8ae4f9619a607fc489a0/1518111463961/Picture5.png PORTFOLIO https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/t/6122ebc84135f6579e4cdf14/1629678543104/InsightsManager_InproductLinks_PotentialReach.jpg PORTFOLIO https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/t/5a77c786c830259c53ed9614/1517799429125/absorbed-2409314_960_720.png PORTFOLIO https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/t/5a77c814c830259c53edb181/1517799444679/240_F_152533587_XQFlh1QoRPeIui2m20iCgzIZEOd0HU7f.jpg PORTFOLIO https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/t/5a77d6f3f9619a31bd64dc2f/1517803252052/face-1103708_960_720.jpg PORTFOLIO https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/t/5a77d77a652dea12df3b2298/1517803468369/telephone-evolution-design_1133-66.jpg PORTFOLIO https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/t/5a78d6954192028e1ccd5960/1629681543938/lois.jpg PORTFOLIO https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/t/5b08579f2b6a28630025db28/1527273540847/splitends.JPG PORTFOLIO https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/t/6122f1dca717487bc764935e/1517791822299/benefits-of-content-marketing.jpg PORTFOLIO https://www.sarahehaas.com/mobileapps daily 0.75 2021-08-23 https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/t/6122f1a75a49c82fadf494e4/1628714511613/ MOBILE APPS - GUIDE ME - DEVICE HELP APP An interactive feature within the AT&T Device Help app that walks a user step-by-step through how to make a change while actually allowing the user to make the change in real-time. I edited the copy and collaborated with the design team to revise the design. https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/5a7b3eabc8302558b8adc240/5a7cf19c8165f5831f6c0f34/1628714511613/COPY2.png MOBILE APPS - GUIDE ME - DEVICE HELP APP An interactive feature within the AT&T Device Help app that walks a user step-by-step through how to make a change while actually allowing the user to make the change in real-time. I edited the copy and collaborated with the design team to revise the design. https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/5a7b3eabc8302558b8adc240/5a7b3ecb71c10b8aa3cab755/1518026742727/NoConnectivityCopyUpdates.JPG MOBILE APPS - NO CONNECTION SCREENS - DEVICE HELP APP An AT&T application to help users self-diagnose issues and learn more about how to use their devices. I wrote copy for the full app experience. This sample flow highlights the NO CONNECTION screens (more than 30 variations in all). I included before/after examples to demonstrate the nuanced changes I make that have a real impact on the user experience. https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/5a7b3eabc8302558b8adc240/5a7cf39a24a6949ae9dcf88f/1518493482174/Capture.PNG MOBILE APPS - DASHBOARD REDESIGN - DEVICE HELP APP I worked in close collaboration with the design team to update the original dashboard (homescreen) experience, then to fully redesign it. I wrote the copy for the full redesign, and contributed to the design changes. I also worked closely with product managers, developers and designers to restructure the taxonomy and information architecture. https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/5a7b3eabc8302558b8adc240/5a7b3ed04192028e2317a331/1518026859904/ConnectionCopyChanges_ZTEBladeSpark.jpg MOBILE APPS - DEVICE HELP - ONLINE PORTAL The online version of Device Help. With more than 18 million unique views annually, this is content appears as an interactive flow on the att.com/devicehowto portal page. I took original copy (first screen), and revised it for increased clarity and readability (working around design and legal restrictions.) https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/5a7b3eabc8302558b8adc240/5a81cdd553450a59e2dbfc69/1518456639592/copyrevisions.PNG MOBILE APPS - BACKUP AND STORAGE - AT&T DEVICE HELP An AT&T application to help users self-diagnose issues and learn more about how to use their devices. I edited the copy and iterated on the the information presented (e.g., percentage number vs. metric number, et al.) for this and similiar screens. This sample demonstrates the evolution of UX copy and UI changes. https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/5a7b3eabc8302558b8adc240/5a7b3f09e2c483ccb4267341/1518551701168/VideoScreen.JPG MOBILE APPS - VIDEO TUTORIALS - DEVICE HELP Available online and on the mobile app version of Device Help, video tutorials are short guides to help users understand how to use their device features. I write and edit scripts, and work with partners and outside vendors to produce the video content. View sample tutorial script: "Learn & Customize the Home Screen" View published video: "Learn & Customize the Home Screen" https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/5a7b3eabc8302558b8adc240/5a7b3ec10852297925d1f8b7/1518026734700/DriveMode.jpg MOBILE APPS - AT&T DRIVEMODE An AT&T application to curb distracted driving. It has 10 million downloads from the Google Play Store. I wrote copy for the full app experience, including splash page, functions and FAQ documentation. https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/5a7b3eabc8302558b8adc240/5a7b3ed6f9619af057fd5797/1518027151559/NavFTUE.JPG MOBILE APPS - APP PROMO SCREENS - AT&T NAVIGATOR AT&T Navigator is a paid navigation app (at $10 a month) available on mobile devices. I wrote device agnostic headlines and subhead copy that highlighted the value-add and features, while also incorporating legal copy and design requirements. (The app pulled in $80 million the year I supported it.)   https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/5a7b3eabc8302558b8adc240/6122e17d4e378f461a1bb7e7/1629680039063/image-asset.jpg MOBILE APPS - DEVICE HELP'S 'GUIDE ME' INTERACTIVE TUTORIALS Along with step-by-step tutorials that help the user make sense of their phone features, the Device Help app also offers a unique interactive feature called GUIDE ME. I work closely with developers and the design team to craft the steps required to successfully complete a particular task. https://www.sarahehaas.com/ux_desktop daily 0.75 2021-08-23 https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/t/6122f6699c7893588dec0f64/1629681086101/ UX_Desktop - Ads Manager in-product linking strategy In-product user flow to display help content I created. View the article here. https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/6122e8afaae13c19f15bf93c/6122e8c627346f5ac5827c1b/1629681086101/AdsManager_InproductLink_AboutReachingNewAudiences.jpg UX_Desktop - Ads Manager in-product linking strategy In-product user flow to display help content I created. View the article here. https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/6122e8afaae13c19f15bf93c/6122e96828271e5ea9d7b300/1629681205799/AdsManager_InproductLinks_LaLaas.jpg UX_Desktop - Ads Manager in-product linking strategy In-product user flow to display help content I created. View the article here. https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/6122e8afaae13c19f15bf93c/6122e96f2c6b88112c9b4be2/1629681257166/AdsManager_InproductLinks%2BPotentialReach.jpg UX_Desktop - Ads Manager in-product linking strategy In-product user flow to display help content I created. View the article here. https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/6122e8afaae13c19f15bf93c/6122e9829c7893588deb27b8/1629677956820/CommerceManager_InproductLinks_AboutChargebacks.jpg UX_Desktop https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/6122e8afaae13c19f15bf93c/6122e98729068f549b5e2dc7/1629677962518/InsightsManager_InproductLinks_PotentialReach.jpg UX_Desktop https://www.sarahehaas.com/tutorialscript daily 0.75 2018-02-16 https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/t/5a7795080d929789ff23580b/1517786392373/Picture20.jpg TUTORIAL SCRIPT https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/t/5a8344e1e2c48340bde86224/1518552292238/ TUTORIAL SCRIPT https://www.sarahehaas.com/creativewriting daily 0.75 2018-05-25 https://static1.squarespace.com/static/5a765c42b0786976fb1647dd/t/5a846d8e0d9297c3df4e471e/1518629230006/Slide1.PNG CREATIVE WRITING 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